Date: Thu, 21 Jun 2001 14:26:26 -0700 From: Johannes H Andersen <johannes.andersennopsamel.ac.uk> Subject: Re: Mercedes smokes BWM/Saab/Volvo with better model names
remaining__anon wrote: > > > On a different matter, I remember some years ago there was a Renault > > TV commercial for the (then) Renault 5 "What's yours called ?". Supposedly > > to imply that it was a "sweet" little car. I always thought of people who > > stick names to their cars as prats (let's not beat about the bush here). > > correct me if I'm wrong - but I believe that *that* series of adverts > raised Renault 5 sales beyond all expectation > Minus the one I might have bought, was it not for this dubious association. > > As usual with car commercials, they appeal to the most brain-dead > > unimaginable lowest common denominator. > > maybe that's why they work so well ?? My first reaction to a TV car commercial is usually: What problem do they have: End of line clearance? A-class instability? Raising the standards (admittance of guilt?). Now we are motoring (what did they do before?). Am I a cynic? Johannes
