Date: Mon, 18 Jun 2001 23:06:53 -0700 From: "chrisnew" <chrisnewnopsamorld.com> Subject: Re: Mercedes smokes BWM/Saab/Volvo with better model names
Descriptive and inspiring eh? To Americans, perhaps, who have not been exactly noted for good taste. "Grand Marquis" indeed. The last UK car with the Ambassador name is probably best forgotten like the Indian version of the old Austin Chris Comments4uĈ <comments4unopsameja.com> wrote in message news:9gljud$fuk_001nopsam.trollfeed-utb.org... > Do descriptive and inspiring model names help sell cars? Its > quite evident they do. Good names like Accord and Grand Marquis > have greatly contributed to the success of those models. > > European makers were late to realize the advantage of descriptive > and inspiring model names. They instead have used meaningless > alpha-numeric designations like 900s, 318i, and 70. > > While a change to *feel good* names would be beneficial, European > makers have been trapped because most good names were reserved years > ago by foresighted Asian and American makers. Any maker of premium > cars would be happy to have the rights to names like Legacy and > Legend, but, alas, the Europeans weren't paying attention. > > But Mercedes is no longer trapped. They now have the rights to > all names previously used by Chrysler, AMC, and even Hudson. Their > purchase of Chrysler gave them a windfall of good model names. > > Out with C280. In with Valiant. Out with E300D. In with > Commodore. Out with S500. In with Ambassador. Out with SL500. > In with Gremlin. > > With *feel good* names, Mercedes will bury the other European > makers. "Mercedes Windsor" is regally inspiring. "318i", and > other designations used by BMW, Saab, and Volvo, are about as > inspiring as the secret manufacturing date code on a package of > condoms. > > > --------------- > There is nothing more exhilarating than to be shot at > without result. --- Winston Churchill
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