Date: Thu, 09 Aug 2001 17:09:42 -0700 From: Johannes H Andersen <johannes.andersennopsamel.ac.uk> Subject: Re: Saab and GMC
Marc Escuro wrote: > > On 8/7/01 11:56 PM, in article 3B70E29D.7E2E5900nopsamsafish.com, "Johannes H > Andersen" <johsnopsamsafish.com> wrote: > > > So so. Is advertising the solution to every problem? It is often used to > > push inferior products. Mercedes didn't use to advertise very much. It > > was only when the A-class was introduced they started reminding people > > of the snob value of owning a Mercedes. > > Targeted advertising can be very effective. "A-Class" Mercedes?? Did I > miss something along the way?? Is that the one below the "C-Class?" > Mercedes advertises a lot. They're in a lot of publications, not > necessarily on TV. > > > The huge cost has more to do with design by committee rather than > > originality. Market research ect. Much engineering is subcontracted > > to small specialist companies, e.g. Lotus. Incidentally now GM owned. > > GM didn't invent the wheel so to speak. > > GM is moving away from "design by committee," from what I understand. > They've also got some of the hottest designers in the auto market. They > were featured, I think, in a current C&D, MT, or R&T mag.... Or it might > have been BusinessWeek or Fortune. > GM bought Lotus AGAIN!?!?!?!?!?!?! I thought they just go rid of them > recently. 1996 or so... Whenever the last Corvette ZR1 was made. GM sold > of Lotus to someone, along with some other "non-essential" companies. > Lotus does a lot of engineering consultancy for many car makers, most of it is not known to the public. You may be right that GM sold it off again. The GM Vauxhall VX 220 sports car is a badged Lotus Elise, but with a Vauxhall engine. Lotus sorted out the suspension on many Vauxhall models. Johannes
 |
 |
 |
 |
 |
