Date: Sat, 24 Nov 2001 03:00:12 GMT
From: Just Bob <>
Subject: Re: New Saab SUV

On Sat, 24 Nov 2001 02:25:36 GMT, Nutmegger<> wrote: >I think of Toyota Avalon and Lexus. I don't know if you say my followup post, but I think this is an example of a company that almost does it right. Toyota has managed to market Lexus as an exclusive brand (even though it is sold as a Toyota in Japan :-). Successful branding like this works. I don't know if the Avalon is a good example of the 'other' side as there seems to be little interest in that car. GM includes(ed) Chevy, Buick, Olds, and Pontiac. There's little 'marketing' difference in the various lines to most people. Perhaps Buick has a slight reputation for luxury, maybe Chevy for the opposite, and maybe Pontiac for 'sporty". But, they mix it up so much that no one knows which line is what. Like I said, something's gotta give. Bob

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