Date: 22 Nov 2001 14:41:36 GMT From: jmel5nopsamcomnospam (JMEL5) Subject: Re: Purchasing a Saab
>Sure, but GM will expext a return of its investment. This will be in the >form of superior Saab technology and a prestige brand to head the dull >Vauxhall range. > >Johannes Yes, that's a great point, too. GM wants a return on its investments, and I think it has a great investment in Saab. Most car makers dream of the following that Saab enjoys worldwide. That isn't something that you can easily build. Every car maker needs a luxury brand, too. GM is actually fortunate because it has a few cars that have their own cultures, such as the Corvette, the Camaro (until they kill it at the end of this year) and now Saabs. I don't know much about the Australian market, but apparently Holden, which I think is only in Australia, is a marque that GM is finally beginning to see as an innovative producer of nice cars. JJ
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