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Date: Wed, 09 Jan 2002 02:30:20 GMT
From: Bob <uctraingNOSPAMnopsamanet.com>
Subject: Re: Viggen in C&D 2/02 Shootout


On 8 Jan 2002 08:52:12 -0800, johsnopsamanytime.co.uk (Johannes H Andersen) wrote: >Lexus IS200/300 are actually re-badged from Toyotas in Japan, this may >explain some of the cheap features. The boot (trunk) cover has some >naked steel supports which can cut into a suitcase. There is no Lexus in Japan. They are all Toyotas. They do manufacture some very expensive Toy's over there, including some one-of makes for the Royal family. Over in the USoA, they market the Lexus brand (quite successfully, I might add) as a 'luxury" line to differentiate it from a Toyota. It's still just a Toyota, but the "brand identity" strategy has definitely worked with "sucker born every minute" Americans I am in the latter group (Americas), not the former(suckers). Bob

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