Date: Tue, 05 Apr 2005 23:46:01 -0400 From: ma_twain <ma_twainnospamo.com> Subject: Re: Any Saab employees here?
James Sweet wrote: >>everything. GM has made statements in the WSJ about how the European >>companies are going to have to use more common components to make GM >>more profitable. They said people will buy the car because it has a >>Saab name and no one will care what is in the car. >> > > > Which brings to mind the question, do people care what's in the car? I > certainly do, a great many of us posting here do, but does it really matter > to the average consumer? Brand loyalty can carry a shitty product out for > quite some time, people eventually realize what's going on but it takes a > while. Of course at that point the brand is forever tarnished. > > > The question then becomes, will the "average consumer" buy a Saab? Why not buy the less expensive G6 or Malibu? I also care about what is in the car, which is why I have not bought a new Saab.
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