Date: Mon, 17 Apr 2006 02:25:27 GMT From: SG <sgnospamo.com> Subject: Re: "Jet-aircraft heritage evident in new Saab 9-5"
On Sun, 16 Apr 2006 20:22:05 GMT Johannes <johsnospam-spam-sizefitter.com> wrote: > > > Mike wrote: > > > > Jet-aircraft heritage evident in new Saab 9-5 > > The engineering excellence and association with jet aircraft is > > definitely in evidence in both of Saab's lofty, new 9-5 models. > > This is doubtful, but apparently good advertising copy. The association > with jet aircraft engineering certainly didn't work for Rover when it was > owned by British Aerospace. > > But nevertheless, a car is more than four wheels, it is also style, > fashion and good-feeling in the cabin. In other words, it's a bird-magnet. I am surprised by all of you here, beyond words. I will make this brief. If there is anything that Saab can do is more advertising and this association with aircraft is true. Furthermore, the current advertising campaign making the relation on the current Saab automobile lineup is accurate as it has roots in the aircraft industry and that is history which cannot change. It is a great tagline and has meant one of the best starts to a year in Saab's 59 year history. Stay positive, optimistic and proud that things are coming back again! Keep Saabin' SG http://www.saabvideos.com
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