Date: Sun, 13 May 2007 13:08:26 -0500 From: "Walt Kienzle" <wkienzlenospam.com> Subject: Re: GM's excess baggage - Buick, Pontiac, Saab, Hummer
"Eeyore" <rabbitsfriendsandrelationsnospamail.com> wrote in message news:464749C0.98C8ADB4nospamail.com... > [snip] > They may do but the US auto makers don't pomote them much do they ? Whilst > Detroit continues to lavish its attention on SUVs and muscle cars, overall > fuel > efficency will continue to be dismal. > > Graham > > Ah, now you have hit on something, but not what you think. In my opinion, US auto makers do a miserable job of promoting ALL their models. Ford is starting to do a better job with their mid-sized Fusion model, but every other US promo I see is advertising "low lease rates" or "low financing" with annoying music in the background, telling nothing about the car. A while back, Ford was advertising "A Focus and a Dell (computer)" where they gave away a "free" computer with the purchase of a Focus - targeted to college students. Detroit doesn't advertise SUV's any better than their smaller models, or any differently than the foreign brands. In fact, you may have it backwards. Mercedes advertises their M series, Porsche their Cayenne, but I don't recall any E series or Boxster commercials. The same goes for Kia, Honda, Hyundai, etc.
