Date: Sat, 22 Sep 2007 15:41:54 +0100
From: "DervMan" <thedervmannospaml.com>
Subject: Re: Have Saab reintroduced hatchback yet?


"Eeyore" <rabbitsfriendsandrelationsnospamail.com> wrote in message news:46F51160.4025C6C1nospamail.com... > > > DervMan wrote: > >> "Eeyore" <rabbitsfriendsandrelationsnospamail.com> wrote >> > Adrian wrote: >> > >> >> The target market is image conscious, and the image of a saloon is >> >> more >> >> upmarket than that of a hatch. >> > >> > Says who ? >> >> Car buyers. > > Some car buyers. In the "executive" sector, more than who don't. It's not a difficult concept to grasp, I'm not sure why you're struggling with it. >> > I don't see it at all. Saloons/sedans look very dated to me. >> >> As we have tried to explain, you are one voice in many thousands. >> >> It's okay to dislike them, but you can't argue in the face of the sales >> figures. > > I damn well CAN ! Clearly, just not very well. > I reckon And yet so few other people do. > if Saab still had hatchback versions of the 9-3 and made a hatchback > 9-5 they would sell a shedload more cars. Why? Because you like it? Because BMW's hatchbacks outsell their saloon? Because you want to argue? > It strikes me a truly perverse that a > company that once sold lots of executive hatchbacks (for a while it was > all they > offered) has dropped them entirely. Does it not also strike you to be perverse that, hmm, say Jaguar, which for a long, long time would never sell a diesel, started selling diesels? I was invited to leave a Jaguar showroom back in the late 1990s for asking when they'd sell a diesel for our diesel-only fleet. > It was one of the brand strengths IMHO which > GM simply can't understand (like many other things GM can't understand). So you believe that you're right and GM are wrong with regard to the sales figures of Saabs pre-saloon only and post-saloon only? Good luck with that. -- The DervMan www.dervman.com

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