Date: Sun, 30 Sep 2007 23:04:11 +0100 From: Eeyore <rabbitsfriendsandrelationsnospamail.com> Subject: Re: "Latest Saab 9-3 retains distinctive personality, performance"
Adrian wrote: > Eeyore (rabbitsfriendsandrelationsnospamail.com) gurgled happily, > sounding much like they were saying : > > > Would it have done better as a Chevrolet maybe ? > > Since Chevrolet is "GM's global value brand" - value being used in the same > sense as "Tesco stripy" - and is the badge now stuck onto Daewoos, I doubt > it's quite what they're aiming for with the BLT... At least it's not associated with white haired Floridians and a reputation for building barges. I doubt many in the UK know it's a 'value brand' anyway (aside from Daewoo having being renamed Chevrolet). They're more likely to look at the Corvette and think 'Ooohh' ! Graham
