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They are following the market...
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Posted by Noel [Email] (more from Noel) on Sat, 28 Apr 2018 06:52:07 Share Post by Email
In Reply to: Ford Dropping Most Sedans, EGD [Profile/Gallery] , Thu, 26 Apr 2018 11:29:49
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and CUVs are pretty popular and practical. People like them and they are really the "station wagons" of our time. There are almost no wagons available anymore (Volvo being the most notable exception) and no affordable largish hatchbacks, so CUVs are becoming the only option for carrying capacity without going to an SUV.

I wish Ford would do a hatchback Fusion (they have one in Europe, the Mondeo, I think) that seems nice, but it's hard to get Americans to buy hatchbacks unless they are econoboxes. (You can't fix stupid).

But the appeal is there for CUVs. I spent 1400 miles in a turbo Escape last summer. (NH to Rochester, NY to Pittsburgh, PA to NH). It was OK. I thought the brakes were too touchy and the cabin began to feel small after awhile, but it was really not terrible. Seats were decent, but Ford usually does seats well. I got tired of the higher seat and it didn't handle the way I like, but it's not a sports car or like a Saab Aero anyway.
Could it replace my wife's '03 9-5 wagon? Maybe. And there are other options.

Ford may be making a mistake, and might actually keep its big sedan for police and taxi use (where most of those sales go anyway), but for the general market, they may be on a practical path. It can be argued that with overall sedan sales down, Ford can do better focusing on the places they are strong (trucks, SUV, CUV, Mustang) and letting other makers do the other stuff. Look at it like this: Ford can't compete with he Camry or the Accord. Or with Acura or Lexus or Infiniti when it comes to sedans. So why try?


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