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saab pricing philosophy
Posted by joshua harrison [Email] (more from joshua harrison) on Thu, 9 Nov 2000 14:24:00
In Reply to: My point exactly...., Richard P., Thu, 9 Nov 2000 11:30:35
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Car shppers know that a 9.3 has a similar base price to a 3 series BMW. SAAB drivers know that the actual price is much different since BMW demands sticker and SAAB discounts. So when a buyer sees an ad for a 3 series with a base price od $27K or whatever, they have no idea how rediculous that number is. I think SAAB should lower their base price, advertise that price, and reduce their discounts. You'd have many more buyers looking. SAAB says that this would erode SAAB value or SAAB equity but tif you
re foing to sell SAABs for cheap, why not advertise it. JH
Posts in this Thread:
- Car and Driver has new M3.., Richard P., Thu, 9 Nov 2000 10:04:49
- Re: Car and Driver has new M3.., MJM , Thu, 9 Nov 2000 10:11:02
- My point exactly...., Richard P., Thu, 9 Nov 2000 11:30:35
- Re: My point exactly...., David Hanley, Thu, 9 Nov 2000 16:04:33
- A few thoughts, Seamus, Thu, 9 Nov 2000 14:57:14
- Re: A few thoughts, Rick D., Thu, 9 Nov 2000 19:23:18
- Re: A few thoughts, Erik, Thu, 9 Nov 2000 19:17:59
- An elegant and insightful post indeed. Thanks. n/m, pmr, Thu, 9 Nov 2000 16:51:19
- BMW does make fine cars..., Richard P., Thu, 9 Nov 2000 15:37:01
- saab pricing philosophy, joshua harrison, Thu, 9 Nov 2000 14:24:00 <-- Viewing This Message
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