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What do you want from a company...
Posted by pmr (more from pmr) on Thu, 16 Nov 2000 08:59:17
In Reply to: Speaking of Saab ads..., Nathan Work, Thu, 16 Nov 2000 08:04:58
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...that sells about 40,000 cars a year here in the US? They obviously don't have the advertising budget of VW, BMW or even Volvo. I've been pretty impressed with their presence in the car magazines lately with their ads positioned on the back cover or somewhere very near the front of the magazine. That ad space is very expensive. The ads themselves aren't the greatest but at least it's a step in the right direction.
I gotta hand it to BMW with their 3-series ads. They truly make me want to go out and drive the car. They play heavily on the driving experience and mention very few specifics about the car at all. Just showing the car doing what it was designed to do.
Check out the link below for a nice BMW ad.
pmr
'99 9-3 Viggen
'99 9-5 SE V6
BMW Ad
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