Norcross, Ga. - Eric Geers has been named Director Corporate Communications at Saab Cars USA, Inc., distributor of Saab 9-3 and 9-5 automobiles.
In this position he will be responsible for the development, implementation and management of communication policies and public relations programs in the U.S., as well as the coordination of PR activities in Saab markets in South America and Canada.
Geers is Dutch, 38 years old and studied at the IVA, the international Automotive Business School in the Netherlands. He has been working for Saab since 1986, when he joined the PR and Marketing organization at AIM, the Saab importer in The Netherlands. During the last three years he was in charge of Product Communications at the headquarters of Saab Automobile AB in Sweden.
At Saab Cars USA, Inc., Geers joins Kevin Smith, Manager of Public Relations, Steve Janisse, Communications Specialist, and Carla Butler, Public Relations Intern.