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New corporate symbol for Saab Automobile
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Saab Automobile is adopting a new corporate symbol. The new symbol has been designed
to visualize more clearly the values that lie in the brand name, and is an evolution
of the earlier symbol dating back to the mid-1980s.
The new Saab symbol consists of a navy blue circular plate with a gold-crowned, red
griffin head, below which the name 'SAAB' appears in silver.
The original corporate symbol was designed in 1984 by the artist Carl Fredrik
Reuterswärd and was the Group symbol for the then Saab-Scania Group. This has
now been refined to reflect more clearly the strengthening Saab brand name and a
model range which is the most competitive ever produced by Saab.
The new Saab Automobile corporate symbol will come into use on 14 August, and will then
feature on all new Saab cars.
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