Saab is taking a fleet of vehicles and brand specialists on the road in a new grass roots test-drive marketing initiative. This year, Saab is taking its product to the people in six major U.S. cities. In an effort to increase brand awareness and product knowledge, consumers will be invited to experience a Saab in a local, familiar setting. The Saab team will bring a fieet of cars to consumers in real life everyday settings - at their places of work, sporting events, festivals, conferences, restaurants, museums, and performing arts venues.
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