SAAB 9X CONCEPT TO MAKE HOLLYWOOD DEBUT
Saab promotion to benefit UCLA Film and Television Archive
Norcross, GA - Saab's award-winning concept car, the Saab 9X, will make its Hollywood premiere in the shadow of the Academy Awards. Just steps from the Kodak Theatre, where stars will be accepting their Oscars on March 24, Saab's own star, the 9X, will be presented to the public this weekend, from Friday, March 15, through March 18.
The innovative Saab 9X will be on display in the Babylon Court area of Hollywood & Highland, the upscale shopping and entertainment venue in the heart of Hollywood. The car will highlight Saab's support of the UCLA Film and Television Archive, an organization that preserves Hollywood's heritage by rescuing, restoring and screening vintage films and television programs.
Visitors to the 9X will receive a coupon that explains how Saab will contribute $50 to the UCLA Film and Television Archive for each test drive of a new Saab 9-3 or 9-5 that is taken at a Saab dealer. All the visitor needs to do is fill out and mail the coupon after taking the test drive.
The multi-dynamic Saab 9X was recently named Best Concept Car at the 2002 European Automotive Design Awards for combining features usually associated with a coupˇ, roadster, wagon and pick-up within one unique vehicle. Powered by a 300-hp, 3.0-liter V6 turbo with all-wheel drive and conceived as a hint of the future of Saab design, the 9X showcases Saab's philosophy that a high-performance sports car can also provide versatility and utility.
Hollywood & Highland, located at that corner in Hollywood, combines hip, mid-century modern design with world-class retailers, restaurants, a 640-room hotel, the Kodak Theatre and a six-screen expansion of the historic Grauman's Chinese Theatre. One of the most ambitious real estate developments in California, Hollywood & Highland is the catalyst for a renaissance that is taking place in Hollywood.
The Saab 9X's tour of Hollywood concludes on March 21 with a special appearance at “ten” a private event at the Palladium for elite fashion designers, celebrities and charities.