Date: Mon, 18 Jun 2001 13:57:16 -0700 From: "JStrickland" <jdoenopsamnet> Subject: Re: Mercedes smokes BWM/Saab/Volvo with better model names
You are right, Volvo is now the proud owner of monikers such as Pinto and Falcon .... "shaHoLin" <pshahnopsamtiernet.net> wrote in message news:9glotr$qno$1nopsam21.cwnet.roc.gblx.net... > Is it me, or does this makes no sense?? the alphanumric names specify engine > size, class, and various other things and volvo is owned by ford, so wouldnt > they have rights to names, and not every name is taken, and one can make up > names ... > > "Comments4uĈ" <comments4unopsameja.com> wrote in message > news:9gljud$fuk_001nopsam.trollfeed-utb.org... > > Do descriptive and inspiring model names help sell cars? Its > > quite evident they do. Good names like Accord and Grand Marquis > > have greatly contributed to the success of those models. > > > > European makers were late to realize the advantage of descriptive > > and inspiring model names. They instead have used meaningless > > alpha-numeric designations like 900s, 318i, and 70. > > > > While a change to *feel good* names would be beneficial, European > > makers have been trapped because most good names were reserved years > > ago by foresighted Asian and American makers. Any maker of premium > > cars would be happy to have the rights to names like Legacy and > > Legend, but, alas, the Europeans weren't paying attention. > > > > But Mercedes is no longer trapped. They now have the rights to > > all names previously used by Chrysler, AMC, and even Hudson. Their > > purchase of Chrysler gave them a windfall of good model names. > > > > Out with C280. In with Valiant. Out with E300D. In with > > Commodore. Out with S500. In with Ambassador. Out with SL500. > > In with Gremlin. > > > > With *feel good* names, Mercedes will bury the other European > > makers. "Mercedes Windsor" is regally inspiring. "318i", and > > other designations used by BMW, Saab, and Volvo, are about as > > inspiring as the secret manufacturing date code on a package of > > condoms. > > > > > > --------------- > > There is nothing more exhilarating than to be shot at > > without result. --- Winston Churchill > >
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