Marketing geniuses at GM Canada - kind of long - Saab 9-3SS Bulletin Board - Saabnet.com
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Marketing geniuses at GM Canada - kind of long
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Posted by cachou_sauvage [Email] (more from cachou_sauvage) on Tue, 29 Nov 2005 19:15:37 Share Post by Email
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I just ordered my 9-3 SportCombi today. Base model with sunroof and a mettalic paint. Pretty simple requirements, but earliest delivery is Feb/March 2006.

The Canadian dealers in Montreal seem to have very little inventory between now and February. Whatever little few cars are available they all seem to come with roof rail, which I did not care for. I prefer the "clean" look of the base machine. The dealer (who is extremely competent) claims everything is going south to the land of opportunity. Hard to really know the real story there, but I thought they are working overtime up there in Trollhattan.

When I leased my 2003 9-3SS, there seem to be absolutely no advertising for the product. Now we have TV ads, newspaper clips, airplanes and billboards on the highway, but very little product. It is almost December and there is still no brochure in sight for the Canadian 2006 9-3 at the dealer.

I work in a sales position; these GM Canada marketing and product planning guys must be absolute geniuses or there are a couple of things about selling permium cars that we, the common consumer, cannot grasp. The SAAB sales people walk around with 4 square inch 2006 color palette. It's a little sad for a $ 40,000 car. Somehow BMW and Audi must be leaving a better impression on their prospective customers.

I am looking forward to get the car of course. As a Saab customer, in a peripheral market like Canada where the primary focus is absent and we are amalgamated in the Saturn maelstrom, I can't help thinking that there is still a lot of work to be done to make Saab a real contender in a fiercely competitive market of premium European sedan. Very basic commercial stuff is simply not there.

Nocturn blue is my color. Just another element to make the Spring of 2006 a good one!

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