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Re: 08 Sportcombi
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Posted by KevinM (more from KevinM) on Wed, 23 Apr 2008 11:01:05 Share Post by Email
In Reply to: 08 Sportcombi, Saab_wanna_be, Tue, 22 Apr 2008 21:20:06
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A popular automotive site (Webmaster happy now:-)? sez:

"Some time next year, Swedish automaker Saab will begin production of a redesigned 9-5 Sedan. For the 2010 model year, the all-new 9-5 will take on an Aero-X-inspired look, while building on the existing model's somewhat angular roofline.


"Saab general manager Steve Shannon recently told dealers the company would reveal the new 9-5 later this year at a major auto show, according to trade publication Automotive News. [Others] speculated the most likely venue is the 2008 Paris Motor Show in October.

"Also according to the website, the new model will have larger engines, increased overall dimensions, and will be a "true flagship" for the automaker. Some reports indicate the range-topping model will have up to 350 horsepower."

So my translation is the new, improved 9-5 will be introduced in 2009 for the 2010 model year. Though my dealer says he thinks it means we won't see a new 9-5 until 2010. Well, I think I'm right, in this case, though economics could change dates, for sure. I hear the sedan will be a hatchback. I'd like that.

I had a spirited debate with my dealer once when I lamented the loss of that very handy fifth door. "The result of Extensive Marketing Research," he countered. "People don't want to pay $40K for a car used for hauling stuff. We're competing with BMW. Do BMW owners use their 3 series for Home Depot runs?"

Sheer nonsense, I think. Saab has never been a luxury car. It's been put in that category by marketeers. To drivers it's been a solid performing, safe, functional, rugged, comfortable, ergonometrically friendly cruiser/sedan with a dash of panache. Saab and Volvo had that market locked up until the marketing geniuses messed it up. I'm hoping the new 9-5 isn't a Cadillac with a hatch back.

(Apologies to any marketeers out there. I was one myself, though, and can say from experience that lots of branding managers are better at doing surveys than translating survey info into products.)



posted by 68.9.24...

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