Re: MSRP dropped, too... - Saab 9-5 Bulletin Board - Saabnet.com
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Re: MSRP dropped, too...
Posted by Aaron1 (more from Aaron1) on Mon, 23 Aug 2010 07:37:25
In Reply to: MSRP dropped, too..., Larry West [Profile/Gallery]
, Mon, 23 Aug 2010 05:41:39
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Yes, they dropped it from $49,990 to $48,390 which I think was due to the "missing" sunroof.
But, I'm surprised they decided to throw incentives of $2,000 to $3,000 (depending on region) at the car before it has even arrived in most showrooms. Perhaps it was prompted by the late delivery of the cars but it now could also set the bar for future discounts. $2,000 to $3,000 now...$3,000 to $4,000 in a few weeks? Comparable incentives on 2011s when they arrive? Of course, this will depend on how well the car sells.
With new 2009 Aeros (obviously vastly different cars) selling for low $30s, the 2010 model is still quite a jump in price. Initial pricing on the 2011 Aero (assuming sunroofs will be available) is even higher at $51,390.
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