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Re: They do exist. Posted by Snowmobile [Email] ![]() ![]() ![]() In Reply to: Re: They do exist., rich p, Wed, 8 May 2013 07:37:12 Members do not see ads below this line. - Help Keep This Site Online - Signup |
You may be right on the awd/crossover, but I'd rather drive something that wasn't raised and didn't waste gas on awd (and yes, I live in snow country)...
What was interesting to me, talking to the local dealer (now long gone), was that they claimed they sold 10 sedans for every wagon on the 9-5. That really surprised me, as I thought the wagons would be highly desired. But I think it was partly a question of economics: the wagons were primarily attractive to active families that may have been less willing to spend as much on cars vs luxury sedans which appealed to a more executive sort of crowd with a bit more disposable income... I say "partly" because I think there are many sufficiently affluent families (eg who own V70's) and the dealer could have marketed the wagon better. GM treated the 9-5 as a luxury car to compete with the A6 and 5 series, rather than vs V70 and Outback.
On the used front, what I've observed is that wagons are in short supply, and in high demand (by active families), and therefore hold their value pretty well... sedans are plentiful and cheap. I think it is simply: that which appeals to the new buyer is different than appeals to the used buyer.
Locally, the vehicle of choice is the Subaru Outback (wagon). It costs about the same as a 9-5 (after discounting) new and used. They are everywhere! Usually decorated with bikes, skis, or kayaks. So I think there was a huge market that just wasn't very well addressed. The Subie folks like the AWD, and I think if Saab had offered an AWD option (like Volvo's XC70), that might have attracted some of them. Of course there is a Subaru lemming factor also... but GM noted that the vast majority of those who left the Saab brand bought an "SUV"... which would include (predominantly include?) Outbacks and Foresters... GM took that to mean a 9-7x was warranted... did that sell well? I doubt it did as well as the 9-5 wagons...
I'll stop ranting now!
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