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Right on the mark!
Posted by Ron H [Email] (more from Ron H) on Fri, 14 Jun 2002 07:35:42
In Reply to: Re: Don’t worry about the Infinity G35, mlc [Profile/Gallery]
, Fri, 14 Jun 2002 02:11:02
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Another problem has been marketing. SAAB has been listless and near invisible when it comes to marketing. They still have no slogan-not since "Find your own road" which struck a chord with many but was reviled by others. And now other car companies have conscripted SAAB's traditional marketing strategy of "uniqueness and individuality" to sell everything from Nissan Maximas to Dodge Rams.
That SAAB has been enjoying sales increases recently inspite of this is somewhat amazing.
SAAB needs a slogan-badly. One that will stick around for the long term. Most everyone here can probably rattle off BMW's and M-B's slogans-hasn't changed in 20 years. Even Lexus-from its inception-hasn't changed their slogan. Infiniti, on the other hand-is another story....
posted by 68.14.46...
Posts in this Thread:
- Don’t worry about the Infinity G35, Al, Wed, 12 Jun 2002 23:54:55
- Re: Don’t worry about the Infinity G35, mlc , Fri, 14 Jun 2002 02:11:02
- But the 260hp engine is in a stripped-down G35 too. nm, pmr, Thu, 13 Jun 2002 09:45:35
- Re: Don’t worry about the Infinity G35, LHD, Thu, 13 Jun 2002 04:46:12
- Re: Don’t worry about the Infinity G35, lar, Thu, 13 Jun 2002 00:37:28
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