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GM rushes to help Saab
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Posted by Delacruz (more from Delacruz) on Tue, 19 Nov 2002 17:31:29 Share Post by Email
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Is Saab on death-watch again? See summary of Monday's story from Automotive News below. There was a story as well in today's Wall Street Journal.
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GM rushes to help Saab
Brand centers scrapped; U.S. execs lead turnaround team in Sweden

By Dorothee Ostle
Automotive News / November 18, 2002

General Motors is putting together an emergency turnaround plan to deal with the rapid financial deterioration of Saab Automobile AB.

The Swedish subsidiary is in deep trouble. Saab has been forced to grapple with heavy product development costs, a slow, difficult launch of the redesigned 9-3 sedan and a weak dollar - all while sales are collapsing.

On Nov. 1, two GM executives from Detroit took over as Saab's CFO and COO in Sweden. GM Europe President Michael Burns has held meetings with Saab executives to address the problems, which internal forecasts show will result in losses of $504 million this year.

That amounts to losses of $4,000 per car sold, a stunning burden for any automaker.

To read more about this topic go to http://www.autonews.com/article.cms?articleId=41479






posted by 208.139.198...

http://www.autonews.com/article.cms?articleId=41479


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