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Re: You are all crazy!!!!
Posted by Mendel (more from Mendel) on Mon, 3 Sep 2001 10:28:00
In Reply to: You are all crazy!!!!, Rookie, Sun, 2 Sep 2001 23:03:04
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Chris, nice choice on the 240Z. Did daddy buy you the 9-3?
As for MB sending out the teasers to you seniors, one may logically presume that they targeted seniors of wealthy parents (kids not on financial aid).
MB is going for a short-term hit with the C230 Coupe while sacrificing the long time prestige of their brand. As a Marketing student, you should know that you don't "bring down" your brand by cheapening it. For an example of this, GM presented the Cadillac Cimarron in the early 80's which really brought down the Cadillac brand. Suffice to say, Cadillac has been playing catch up since.
One thing we were always taught in Marketing is that you should aim to continually raise your brand in the mind of consumers, bringing in cheaper brands under it to boost volume. Witness, VW. The VW brand is aiming higher, while VW brings in Seat and Skoda under it to boost volume.
Just do us all a favor, and don't get some stupid vanity plate on that C230 Coupe that daddy buys you!
- Mendel
99 9-3 SE, 01 9-3 S
posted by 24.217.11...
Posts in this Thread:
- Mercedes C-Coupe, Car Buyer, Fri, 31 Aug 2001 11:05:03
- Underpowered and chinzy. Not as nice as the 9-3. n/m, brian@saabcenter.com, Tue, 4 Sep 2001 15:49:26
- You are all crazy!!!!, Rookie, Sun, 2 Sep 2001 23:03:04
- Coincidence, Nick
, Sat, 1 Sep 2001 02:59:25 - Re: Mercedes C-Coupe, Lisa, Fri, 31 Aug 2001 17:07:03
- Re: Mercedes C-Coupe-Looks like a GEO Metro n/m, HD, Fri, 31 Aug 2001 14:49:02
- Re: Mercedes C-Coupe, StanleyB, Fri, 31 Aug 2001 13:26:52
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