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BMW stopped 318 so as not to harm itself
Posted by curt (more from curt) on Mon, 4 Mar 2002 21:46:24
In Reply to: Re: There is NO hatchback, Jetplate, Mon, 4 Mar 2002 17:27:43
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BMW didn't stop the hatch cuz american's won't buy it. They stopped it to prevent harm to the other bmw line. Go read some of the things out there on Jaguar's immense screwup with the x-type. one piece of common wisdom is that this is another example of why jaguar is no bmw. The xtype is often compared to the 318 hatch (no, not body styles, but harm to product line). The bimmer hatch was not a terrible car, its just that it harmed the brand image by allowing a different image/buyer into the bmw showroom/clique. no more sense of cachet. that's why bmw killed it off in the states, not cuz it stunk. now bmw has it right by branding the mini as a seperate car, no confusion (also, yes, since it started as non-bmw). (i digress, but since the ford x-type, err... i mean jaguar mondeo, err....since its not a particularly good car, jaguar is having to blow out the leases on the xtype to move the metal in sufficient quantities is killing the jaguar name - now jaguar is synynomous with $300something leases).
btw, a very excellent site is autoextremist.com, run by some old time, dissatisfied big3 ad execs.
curt
posted by 68.39....
Posts in this Thread:
- Thoughts on the '03 9-3, DT, Sun, 3 Mar 2002 14:36:41
- 440, chris, Mon, 4 Mar 2002 23:05:06
- Re: 440, Bruce, Tue, 5 Mar 2002 01:10:41
- 440 examples, brian@saabcenter.com, Tue, 5 Mar 2002 13:40:07
- There is NO hatchback, Jetplate, Mon, 4 Mar 2002 12:03:33
- Re: The new 9-4, Rune, Mon, 4 Mar 2002 06:27:21
- Re: Thoughts on the '03 9-3, Thomas L, Sun, 3 Mar 2002 15:23:41
- Same thoughts here, I'm waiting for May. NM, Eric in CT, Sun, 3 Mar 2002 15:09:48
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