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Come on guys! Watch the spots before you make...
Posted by b.flippo (more from b.flippo) on Tue, 6 May 2003 09:52:28
In Reply to: Just a rebranded 'Find your own road' campaign, Ravi, Mon, 5 May 2003 13:35:48
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...any foul judgments. Hans Krondahl is trying to explain something that he feels, but it's not coming out right. Simply, the campaign shows the cars, and shows how much fun can be had by the cars. The ads depict a carefree lifestyle where everything is simple and the individual has complete power over himself and his surroundings. It appeals to our sense of control and our desire for it. It shows life to be simple, in which we can control our own destiny. On an emotional level, the flags and banners used hit me on my patriotic side (I don't care what Hans says :-) ).
Cheers,
Brian.
posted by 65.106.25...
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