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Re: and that is why Saab sells far less cars than Honda!
Posted by compaqted (more from compaqted) on Tue, 13 May 2003 14:05:42
In Reply to: and that is why Saab sells far less cars than Honda!, Chris., Tue, 13 May 2003 11:41:23
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The Honda ad appeals directly to my engineering interests. I'm fascinated by its difficulty and it makes me think the entire time "how did they get that to work?".
What attracted me to Saabs way back when was walking into a dealership and picking up the now defunct "Engineering Details" booklet. This wasn't a sales brochure, but a very well done description of the fine engineering that went into the design of the Saab, starting from the engine design, to the transmission, chassis dynamics, safety features, etc. I loved that book. It really told the story. I lent it to one of my co-workers back when the C900 was being sold, and he went right out and bought one (instead of a BMW). He said that he was thrilled reading it.
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