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NINES publishes the breakdown by model, and
Posted by Stephen Goldberger (more from Stephen Goldberger) on Tue, 3 Jun 2003 19:21:33
In Reply to: Sales Increase..not really, Ravi, Tue, 3 Jun 2003 15:57:43
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the increase quoted for the 9-3SS is a percentage over the 9-3 3 door and 5-door models from 2002. Remember, in 2002 the models were on close-out, heavily discounted and with a favorable equipment mix go celebrate it's "going out the door." Sales were correspondingly high for the old model, much better than they had been for a couple of years before. Then by July or so the cupboards were bare and "steel roof" 9-3 sales dropped off the map until the turn of the year.
Traditionally, the USA accounts for a third of Saab's sales. With Saab's traditionally peak selling months still ahead, if they get supply they could be in the high 40's, pushing 50,000. If Europe and Asia hold up, that's a 150,000 unit year. For '04, the new convertible comes on line, with a new factory with (presumably) the capacity to support an increase there, and in 2005 the 9-3 5-door adds to the mix. Not to mention the 9-2 and whatever the 9-big turns out to have. The '04 9-2 will be a USA only model, but the way the Euro is going, I can't see Saab keeping it away from Europe for long.
Using BMW and Audi as a template, total 9-3 sales should be around 3 times that of the 9-5. And convertible sales are typically around a quarter of the total. In some months, the convertibles nearly outsold the "steel roof" 9-3s, and in many months the 9-5 outsold the steel roof 9-3s.
posted by 24.166.84...
Posts in this Thread:
- Saab Cars USA Sales Rose 17.5% for May nm, Ian Glenday , Tue, 3 Jun 2003 09:17:34
- Canadian 9-3 SS Sales for May are 35% higher, Ravi, Tue, 3 Jun 2003 18:50:58
- MKB up 29% ytd, Saab has more cards up their sleeve..., Mike Lynch , Tue, 3 Jun 2003 18:14:57
- Sales Increase..not really, Ravi, Tue, 3 Jun 2003 15:57:43
- Press Release Link Here, Scott Paterson , Tue, 3 Jun 2003 10:46:28
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