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You're right, it's kinda cute but
Posted by phred (more from phred) on Fri, 25 Jul 2003 10:57:00
In Reply to: have you seen the new mercedes commercial..., kooch, Thu, 24 Jul 2003 20:43:17
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buying a new car looms LARGE in most people's brains. There's an eerily similar Honda campaign running now where people need to use Post-Its to remind themselves to buy a new Honda. Uh, OK.
As usual, there's a collision between the client and the ad agency. The agency wants to do ads that will play at festivals and look good on demo reels, will win awards and fame and new clients. The customer just wants to move the metal. Often these aims are at cross purposes. Have you see the British Honda ad that creates a Rube Goldberg-like contraption out of car pieces? It's an amazing piece of handiwork that's all over the internet, that will help sell zero cars.
posted by 216.205.22...
Posts in this Thread:
- OT: new H2 commercial, KL, Thu, 24 Jul 2003 10:51:45
- have you seen the new mercedes commercial..., kooch, Thu, 24 Jul 2003 20:43:17
- they seem to know their target market well>>, elSVT, Thu, 24 Jul 2003 13:10:03
- Re: OT: new H2 commercial, Dave Westlake, Thu, 24 Jul 2003 12:11:24
- Passed by the Hummer dealer yesterday, andy , Thu, 24 Jul 2003 11:35:17
- Just like the old Navigator(?) commercial...., Skip, Thu, 24 Jul 2003 11:32:56
- I'm so glad you picked up on that!, phred, Thu, 24 Jul 2003 10:54:38
- Hey!, Not just playing 1 on TV, Thu, 24 Jul 2003 11:06:41
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