The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
7/1: Members: Log In to See Fewer Ads! |
5/28: SAAB Evolutions/TSN T-Shirts $14
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
[Main General Bulletin Board | BBFAQ |
Prev by Date | Next by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Good thoughtful post
Posted by Hood (more from Hood) on Thu, 21 Aug 2003 09:04:28
In Reply to: Lets Play "You're The Saab Marketing Chief", JasonS, Thu, 21 Aug 2003 07:23:06
Members do not see ads below this line. - Help Keep This Site Online - Signup
And I tend to agree with a lot of what you have said.
I think Saab and GM wanted to get the 9-3SS right instead of take a risk with it. Saab has been a money hole lately, and GM could not afford to spend tons of money on the 9-3SS and have it suffer the same negative press (torque steer, quirkiness, etc). But in typical GM fashion, they over-conservatized the introduction.
The execution on the car isn't overwhelming, but it is very good, and light years better in a low of ways than the old 9-3, which was such an engineering compromise (high tech powerful engines on creaky old discarded chassis from a much smaller car). And sales are pretty good, so something must be going right. I'd like ot see no incentives and higher demand, because that is true test of good sales, but Saab is still a fringe player in a market dominated by BMW, Audi, Acura and Infiniti.
posted by 208.200.1...
Posts in this Thread:
- Lets Play "You're The Saab Marketing Chief", JasonS, Thu, 21 Aug 2003 07:23:06
- Re: Lets Play "You're The Saab Marketing Chief", John, Fri, 22 Aug 2003 05:05:28
- Re: Lets Play "You're The Saab Marketing Chief", gatorcpa, Thu, 21 Aug 2003 13:40:37
- Lately I'm a success!...., Mike Lynch
, Thu, 21 Aug 2003 10:46:58 - Agreed. What is with "state of independence">>, elSVT, Thu, 21 Aug 2003 10:19:37
- Re: Lets Play "You're The Saab Marketing Chief", Ravi, Thu, 21 Aug 2003 10:16:58
- Good thoughtful post, Hood, Thu, 21 Aug 2003 09:04:28 <-- Viewing This Message
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
![](/tsn/xyz/stateofninebutton.gif) |
SaabClub.com
![](/tsn/xyz/scnabutton.gif) |
Jak Stoll Performance
![](/tsn/xyz/jakstollbutton.gif) |
M Car Covers
![](/tsn/xyz/mcarcoversbutton.gif) |
Ad Available
![](/tsn/xyz/buttonavailable.gif) |
![](/tsn/images/tsnmap.gif)
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!