Re: Jags suck - Saab General Bulletin Board - Saabnet.com
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Re: Jags suck
Posted by Jax [Email] (more from Jax) on Mon, 25 Aug 2003 10:05:17
In Reply to: Enough with the JAG complaints, Redmilk, Sun, 24 Aug 2003 23:17:27
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Saab owner and Jag owners are two different types of people. That's why many Saab owners think Jags suck (and from their perespective, who's to say they're not right). Cars are as much about image as they are about performance, my friend. I don't care if the XJR smokes me at a light, I would never want it or drive it.
Sales are sluggish on the X because those who Ford wants to buy it don't want it, and traditional Jag customers won't buy it either. The X is supposed to compete with BMW 3 series, Mercedes C series, Audi A4, and Saab 9-3 - i.e., to 20 somethings. However, that target audience wants hip performance, not a smaller, cheaper no performance version of a car that was traditionally marketed at rich 50 somethings (at least in the past 25 years), and that was otherwise technilogically deficient and unreliable.
It's very difficult to take a brand and market it to a completely different audience than it has been marketed to for years and years. Ford/Jag should stick with their niche and they'll be fine. Saab, on the other hand, has a better chance of cracking the younger set. Saab will have a more difficult time selling to the rich 50 somethings (and haven't really tried).
posted by 4.19.9...
Posts in this Thread:
- OT: Saw the 2004 Jag XJ8 yesterday, YECH, Randy Thatcher
, Sun, 24 Aug 2003 13:31:32- but wait until the XJR smokes you at a light!, Paul H, Sun, 24 Aug 2003 19:42:47
- Enough with the JAG complaints, Redmilk, Sun, 24 Aug 2003 23:17:27
- Re: Jags suck, Jax, Mon, 25 Aug 2003 10:05:17 <-- Viewing This Message
- Jags, Donoutwest, Mon, 25 Aug 2003 20:28:25
- Re: Jags, Jax, Tue, 26 Aug 2003 11:17:18
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