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You guy's are taking the story too literally...
Posted by Jon in Chicago (more from Jon in Chicago) on Fri, 5 Sep 2003 12:51:08
In Reply to: Turbo writeup in today's NYT, ChrisB, Fri, 5 Sep 2003 06:25:57
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The point of this piece is to show that turbos are more mainstream than we once thought while at the same time to distinguish them from the mainstream-mainstream; ie, the boring.
Turbos come across as something cool in this article, as something that not everyone has, and as something that attracts mostly young male drivers.
The NYT writer doesn't know any more about turbos than the goofy 57 year old lady who suddenly realized she was driving a car that might appeal to a young male driver. ('Is that what I bought! Well, all-be'). The writer is simply relying on outside sources for her info, just like the old lady who had to be told she had a turbo! The fact that Saab is being heavily featured in the story is good. The writer putting Saab right next to BMW and saying, in essense, 'Sure, BMW's got a 6, but so what? Saab's got a turbo,' makes Saab sound like the more with-it brand and the more forward thinking car.
Jon
02' 9-5
97' 900S convt
posted by 12.100.24...
Posts in this Thread:
- Turbo writeup in today's NYT, ChrisB, Fri, 5 Sep 2003 06:25:57
- You guy's are taking the story too literally..., Jon in Chicago, Fri, 5 Sep 2003 12:51:08 <-- Viewing This Message
- Here's the article if you don't want to register, phred, Fri, 5 Sep 2003 09:41:53
- fools..., Jeff, Fri, 5 Sep 2003 10:01:44
- Comments, phred, Fri, 5 Sep 2003 09:45:16
- Re: Turbo writeup in today's NYT, MO, Fri, 5 Sep 2003 08:36:17
- Re: Turbo writeup in today's NYT, andy
, Fri, 5 Sep 2003 06:37:44
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