2 minute long Saab 9-5 ad on CNN Headline News - Saab General Bulletin Board - Saabnet.com
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2 minute long Saab 9-5 ad on CNN Headline News
Posted by rg (more from rg) on Thu, 13 Nov 2003 14:11:37
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Anyway catch the 2 minute (!) long Saab 9-5 ad just on CNN Headline News at about 1:50pm Pacific time?
I don't think I've ever seen a car ad that long on TV, I was pretty surprised. It was a very good ad, no sneaky gimmicks or anything, just a lot of good shots of the car and good discussion of the powerful and efficient engine, great safety and handling and how it compared favorably to a BMW 525 and a Volvo (S80 2.9 I think? I can't seem to keep the Volvo models straight lately) in performance, options and price. My only criticism might be that at the end they mention a 1-800 number and said to call it for "special offers" or something like that--maybe sounded a bit infomercial-like, but not enough to ruin the rest of the good, solid commercial...the 2 minute length though surprised me but it was pulled off very well--it didn't seem too long or short, just right.
posted by 165.247.20...
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