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Posted by Yak (more from Yak) on Sun, 28 Dec 2003 14:00:59 Share Post by Email
In Reply to: Saab working hard to get their name out..., Yak, Sun, 28 Dec 2003 13:48:44
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I guess its nothing new. Being a skier myself, Im suprised I didnt notice this until now. I guess that shows what poor media coverage sports other than baseball and football get in America.

"Saab Cars USA celebrates nine years as title sponsor. New this year, Salomon has burst onto the scene sharing the title role with Saab for the Skiercross event and establishing a major presence in the Freeskiing Championships. Salomon is one of the portfolio of sports brands of Adidas-Salomon AG, the number two sporting goods manufacturer in the world. The event is co-sponsored by Team Paul Mitchell hair products – we put the style in lifestyle sports, FREEZE Magazine, Club Med, Coors Light Beer, Coca-Cola, “GORE-TEX®outerwear”, Guaranteed To Keep You Dry, Evian Natural Spring Water, Clif Bar, Boeri helmets, Wigwam Mills, Inc., Bula, Smith, Dermatone, Atlas Snowshoes and Dannon Yogurt. The event is approved by the International Freeskiers Association (IFSA)."


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