Another challenge for Subaru is their sales outlets... - Saab General Bulletin Board - Saabnet.com
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Another challenge for Subaru is their sales outlets...
Posted by Roger (more from Roger) on Thu, 29 Apr 2004 11:22:31
In Reply to: OT: interesting about Subaru's positioning as premium, SaabKen in Vancouver, Wed, 28 Apr 2004 16:36:53
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I live in the greater Ann Arbor, MI area and I am shocked by the appearance of the local Dealership. This store is apparently one of Subaru's most prolific in terms of sales from advertisement claims, but the place has to be seen to be believed!
A metal pole barn style building sitting in a muddy gravel lot, all surrounded by an 8 foot chain link fence! Gate locked naturally whenever Dealership is closed. The vehicles and Sales staff must be great for this place to be a sales leader for Subaru. The store in Livonia, MI is a truly modern showplace, but the property is so small there is nearly no room for new vehicles or customer vehicles.
Maybe I have only seen two fringe examples of Subaru Dealerships, but it appears they have more than one challenge in front of them.
posted by 198.208....
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