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Geez -- I know more about Saab than she does...
Posted by Pete Saab 9-5 (more from Pete Saab 9-5) on Fri, 8 Oct 2004 08:06:53
In Reply to: CBS MarketWatch Saab Interview, Griff, Fri, 8 Oct 2004 06:59:00
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she was extremely inarticulate about Saabs history of safety (all she could come up with is introducing the seat belt in 1958?!?!?), gave misleading info on the 9-2 (and made a ridiculous statement equating awd with safety -- not too smart considering there is no other awd Saab), and made a comment about the 9-3 getting 32 mpg -- Saab having small displacement, high performance engines -- what does that mean to anybody?
honestly, if she can't, in 3 sentences, state the brand proposition for Saab on national TV in response to a interview that was likely "cannned" -- then how the heck is she going to market and sell this brand?
you'd think Saab could do better....
/p
posted by 207.97.136...
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