Re: Price drops exponentially for used cars - Saab General Bulletin Board - Saabnet.com
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Re: Price drops exponentially for used cars
Posted by dboone [Email] (more from dboone) on Wed, 23 Nov 2005 13:15:51
In Reply to: Price drops exponentially for used cars, Carolyn, Wed, 23 Nov 2005 09:58:46
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Carolyn....A great question. The answer is simple and yet complicated.
Saabs trditionally, have been a little quirky in design and function. People who appreciate a balance of performance, safety, utility, economy etc., and look for those things will consider a Saab. Saabs are interesting, well built cars. But, up until recently, have not had the fit and finish of the other premium brands. They just don't look as scuptured. Saab had tried to develop a perception that they are a premium brand. A mistake....And, corporate did not capitalize on the strengths of the Saab brand. It is hard to put Saab in a perception box.
So...the short answer to your question....It is a matter of perception. There were just not enough people who would take the time look for attributes of Saabs over other autos.
This is good for me as I continue to operate a fleet of '97 9000's for me and my boys.
I just sent my 19 year old off to Tahoe for college? in a near perfect '97 CSE Anniversary that sold for over $40k new. The car goes fast, gets 30mpg, was rated at the top for safety....Oh, and he put all of his personal belongings in the massive trunk. Folded down the seats and put his bed in there as well.
So, What is a Saab? A wagon? Luxury car? SUV? Sports sedan? Economy car? Fact is...It is all of those but Saab never leveraged it that way.
A really good question.
posted by 68.99.184...
Posts in this Thread:
- Price drops exponentially for used cars, Carolyn, Wed, 23 Nov 2005 09:58:46
- "More dramatically"? Not really......, Mike Lynch
, Thu, 24 Nov 2005 09:07:53 - You need to distinguish between, Rafe, Wed, 23 Nov 2005 16:39:17
- 75% of New Saabs are Leased!, txx, Wed, 23 Nov 2005 15:07:19
- Lack of perceived value & reliability by U.S. consumers, sonique, Wed, 23 Nov 2005 13:58:10
- Re: Price drops exponentially for used cars, dboone, Wed, 23 Nov 2005 13:15:51 <-- Viewing This Message
- Re: Price drops exponentially for used cars, Drew in Houston, Wed, 23 Nov 2005 11:45:38
- I've noticed the same thing....., john in CT, Wed, 23 Nov 2005 11:32:42
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