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Test Pilots Wanted..... Posted by Mike Lynch [Email] (#81) [Profile/Gallery] (more from Mike Lynch) on Sun, 30 Jul 2006 14:41:08 In Reply to: Thanks - that's their exact ad. n/m, Mike in Anchorage, Sat, 29 Jul 2006 16:33:07 Members do not see ads below this line. - Help Keep This Site Online - Signup |
Reviewed the Saab publications and low and behold there it is. "Test Pilots Wanted" is the theme which harkens back to the very valid theme "People who test drive a Saab Usually buy one." The Saab print, TV and radio ads will all heavily feature the Test Pilots Wanted theme. The incentives are already in place, BIG incentives on the 9-3s, 9-2Xs, 9-7X and pretty good sized on the 9-5s and 9-3 verts, plus 0% offers on the 9-3 Aero sedans and SportCombis and the 9-7X's.
I put my poster up today and am preparing the hang tags.
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