why not just accept credit cards and charge a few cents - Saab General Bulletin Board - Saabnet.com
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Apparently, Arco's strategy is to not accept cards and thereby charge less per gallon. Merchant fees for credit cards are typically in the 1% - 3% range; higher fraud incidence businesses pay a higher percentage, and an anonymous gas purchase at a pump is ripe for fraud, so I assume they are charged on the high side - on the other hand, they do a lot of volume, which should lower the charge. Assuming 2.5%, this can come to about 8 cents per gallon at today's prices, a large competitive advantage when shown in foot-tall numbers on your sign.
posted by 63.87.52...
Posts in this Thread:
- Why is Arco gas much cheaper?, 2d4f, Thu, 27 Dec 2007 20:45:18
- It ain't in SoCal...and no pay at the pump....., Mike Lynch , Sat, 29 Dec 2007 16:25:18
- Consider Top Tier gas, thegens, Fri, 28 Dec 2007 12:08:46
- They don't accept credit cards, IIRC, stufis, Fri, 28 Dec 2007 08:55:08
- arco is owned by BP (britsh petroleum)...., baggsly , Thu, 27 Dec 2007 23:30:41
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