2008 San Diego auto show & Saab USA - Saab General Bulletin Board - Saabnet.com
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2008 San Diego auto show & Saab USA
Posted by mikef (more from mikef) on Sat, 29 Dec 2007 09:11:42
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Sandwiched between Cadillac and Hummer was the Saab display. This was good because Cadillac and Hummer were drawing pretty decent traffic.
The Aero-X was displayed front and center, garnering a lot of attention and photos with the top up. One can imagine the stampede that a top down exercise would have created!
What wasn't good was the obvious dearth of new, state of the industry Saab product. On display-one 9-7X, one 9-5 sedan, six 9-3's (three sedans, a SportCombi, a convertible, and a black, locked Turbo-X). The lone Saab rep looked pretty lonely.
Since the 9-3's are a mid cycle refreshening, it becomes all too obvious why Saab is struggling to maintain an upward tick on the sales graph.
Perhaps allowing a few units to escape to rental fleets as "specialty" cars might allow non Saab aficiionados an opportunty to appreciate the goodness of the cars, and possibly create some cross over sales. It certainly couldn't hurt the current 9-7X and 9-5 sales picture.
2006 9-5 Sportcombi (24,000 totally trouble free miles- :-))
posted by 24.25.22...
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