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As was explained to me a while ago by a PR person from SCUSA, there's no advertising value (which is the primary reason ANY carmaker, with the two possible exceptions of Porsche & Ferrari, enters motorsport) in saying "our Saab beat your Subaru", and even LESS advertising value getting beaten by "downmarket" brands like Hyundai, Subaru, SEAT, VW, etc..
We'd be a lot more likely to see Saab back in Motorsport if their entry-luxury-market competitors (Lexus, Infinity, Volvo, BMW, M-B, etc.) were there too.
Larry West
2002 9-5 Arc Sedan
1990 900
_______________________________________
Current:
2002 9-5 Aero Kombi Cosmic Blue
2000 9-5 SE sedan, Imola Red
1990 900S Rose Quartz, Auto
Past:
1999 9-5 LPT Combi
1999 9-5 LPT sedan
2002 9-5 Arc
1990 900 5-speed
1986 900 turbo Convertible
1991 9000 turbo
1980 99 GLi
1986 900 turbo
1986 900 S
1991 900 turbo
1984 900 turbo
1976 99 GL
Posts in this Thread:
- Why isn't Saab/GM in rallying?, JohnA , Fri, 29 Feb 2008 06:58:51
- Most brands target their racing activities, Ray L, Sun, 2 Mar 2008 11:28:30
- Image, branding, outrageous cost, limited value, Noel, Fri, 29 Feb 2008 18:16:15
- Because BMW, Mercedes & Volvo aren't..., Larry West , Fri, 29 Feb 2008 10:00:34 <-- Viewing This Message
- Someone is missing the point...me?, Railhead , Sat, 1 Mar 2008 00:51:53
- come to Canada for racing 9-3's !, Trev formerly Trev, Fri, 29 Feb 2008 16:59:01
- Re: Because BMW, Mercedes & Volvo aren't..., jp, Fri, 29 Feb 2008 13:44:29
- Re: Why isn't Saab/GM in rallying?, SWEDECAR , Fri, 29 Feb 2008 08:50:53
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