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A lot too late!
Posted by Craig [Email] (more from Craig) on Thu, 23 Oct 2008 07:58:01
In Reply to: OMG... a SAAB TV AD that... WORKS!!, JasonS, Thu, 23 Oct 2008 07:06:38
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I think it's a great ad, but should have been on 10 or 20 years ago when turbo charging was less common and people were unaware of its benefits. Now most of Saab's competitors are offering turbos (even BMW!) and that advantage has been lost. And that was my concern before I saw it was an ad for the diesel, all of which are turbo this day in age! If the Saab is more powerful that other cars in the class it should have said so. I know it's a 'feeling' ad, but saying your diesel has a turbo is like saying your car has a roof these days.
Craig
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