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Re: Keeping Saab alive...reading between the lines.....
Posted by MO [Email] (more from MO) on Tue, 2 Dec 2008 21:02:36
In Reply to: Keeping Saab alive...reading between the lines....., MI-Roger
[Profile/Gallery]
, Tue, 2 Dec 2008 17:54:44
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Since, as you say, you didn't read the report, here's the plan for the four core brands:
Chevrolet is an full-line brand with its own dealerships.
Buick, Pontiac, and GMC are integrated into a single dealer network (called BPG). Each targets specific areas, with Pontiac having the fewest models. The aggregate of all three has enough models to attract people to the dealerships.
GM believes it can survive on these four and cut advertising and development expenses in its other brands where returns are lower. These four brands currently account for 83% of sales.
Matt
'00 9³
posted by 128.36.176...
Posts in this Thread:
- GM announces Saab sale possibility, 9-3 Dog, Tue, 2 Dec 2008 13:34:57
- Closing Brands and a Different Mix Proposed, Bill Homer
, Wed, 3 Dec 2008 11:38:42 - What we have here is, Noel, Wed, 3 Dec 2008 06:18:18
- Watching the news this morning (Wednesday), Wasabi, Wed, 3 Dec 2008 04:50:12
- Re: GM announces Saab sale possibility, MO, Tue, 2 Dec 2008 20:59:10
- Keeping Saab alive...reading between the lines....., MI-Roger
, Tue, 2 Dec 2008 17:54:44 - GM announce selling SAAB--no bones about it---article, TG, Tue, 2 Dec 2008 17:35:59
- Re: GM announces Saab sale possibility, PT, Tue, 2 Dec 2008 16:45:22
- ...they're not alone in this mess, scott k, Tue, 2 Dec 2008 16:37:10
- I don't understand why GM took so long ......, TKC, Tue, 2 Dec 2008 13:51:05
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