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Finally, somebody gets it..
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Posted by AlS [Email] (more from AlS) on Sat, 25 Jul 2009 16:46:01 Share Post by Email
In Reply to: Why the Saab inspires intense feelings (article), JohnA [Profile/Gallery] , Sat, 25 Jul 2009 05:45:54
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"...Saab drivers have the highest levels of “psychological involvement” with their cars: more than 10 times the passion of the average Volkswagen driver.

"...oppositional loyalties: despising BMWs; and myth-making: notably “How Saab saved my life” stories about crashes in which the cars lay down their lives for their owners. ."

"When I asked Hossiep, the German psychologist, what lay behind the feelings of Saab drivers for their cars, I almost heard him shake his head down the phone. “It is not objective,” he said. “It is not realistic. Really there are no facts for it.”"

"Saab drivers,... have some cherished thing, a detail of construction that gives them joy: the way the door overlaps at the bottom of the car so your trousers don’t get wet; the little gasps the heating system makes; the night-lit dashboard that makes you feel like a pilot ( mine is the asymmetrical speedo)

"Individuality – a kind of Swedish, unpretentious individuality – therefore lurks in many conversations with Saab owners.." (exactly)

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