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Re: Concerned by BMW / Audi comparison
Posted by turbocon86 (more from turbocon86) on Tue, 2 Feb 2010 09:55:17
In Reply to: Concerned by BMW / Audi comparison, Bruce, Tue, 2 Feb 2010 09:39:36
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Yes, that naming-of-names threw me a bit too. I never understood the need to name a competitor. Just build cars for a segment and market the benefits of your car/model to that segment. The mere fact that you choose a name like BMW or Audi acknowledges that you hold them in a high regard and desire to be thought of as a peer. Kind of puts you in a wanna-be position. An uphill battle I'd think, from a marketing standpoint.
posted by 64.128.17...
Posts in this Thread:
- Special Spyker Statement =), jeff '04, Mon, 1 Feb 2010 17:34:50
- Concerned by BMW / Audi comparison, Bruce, Tue, 2 Feb 2010 09:39:36
- I'd love a 9-5 hatch, PeterH, Tue, 2 Feb 2010 09:07:42
- Re: Special Spyker Statement =), turbocon86, Mon, 1 Feb 2010 19:12:46
- Sports Estate, Mike B, Mon, 1 Feb 2010 17:58:13
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