In Reply to: How many retro cars can be sold - "me too"?, Bill Homer [Profile/Gallery] , Sat, 10 Apr 2010 12:18:14

Retro has been very successful and the Mini Cooper is a prime example. It's changed very little since it's inception and yet demand for both new and used Mini's has stayed strong. If I read them right Spyker, unlike GM, has realized that Saabs are a niche car (like the Mini) and their plan is to make that work. Almost everyone on this board has complained about the "homgenizing" of Saab by GM, how they're no longer distinctive. Well finally someone is going to do something about it. The beauty of retro cars is they don't need constant change for the sake of change to compete. If you want a retro Saab or Mini the only place to get one is from Saab or Mini. They're what I call an "evergreen" they just sell year after year (think Jeep Wrangler, Morgan, 911, etc.) with very little in the way of R&D. I don't want to see all Saabs be retro, but they need at least one car that will generate buzz and waiting lists, a car that they can sell for close to list price (like Minis the first few years they were out). Why go head to head against the Corolla and Civic when you can instead sell something unique that no one else has. There's a reason so many manufacturers have come up with retro cars and that's because it's profitable. Why shouldn't Saab take advantage of the enthusiasm people have for it's past products? They haven't built a C900 for 17 years and look at the following they still have. For Saab to survive they're going to have to play every card in their hand.

posted by 208.72.4...

• The Local covers Saab's 9-2 plan, JohnA , Fri, 9 Apr 2010 07:05:54
  • Fox covers Saab's 9-2 plan, JohnA , Thu, 15 Apr 2010 09:48:55
    • Teardrop shape, No Snaab, Thu, 15 Apr 2010 11:35:15
      • Re: Teardrop shape, JimBlake , Thu, 15 Apr 2010 12:22:06
  • concept from Swade's page, JohnA , Fri, 9 Apr 2010 19:52:52
    • I like it, too, Scaniac, Sun, 11 Apr 2010 18:50:44
    • Re: concept from Swade's page, JimBlake , Sat, 10 Apr 2010 18:11:00
    • Unfortunately, butt ugly, SWEDECAR , Sat, 10 Apr 2010 08:16:25
      • B pillar..., Mike Lynch , Sat, 10 Apr 2010 16:23:50
        • But you need the B-pillar to be that way, Jeff Bartlett, Sat, 10 Apr 2010 16:43:18
          • Re: But you need the B-pillar to be that way, Mike Lynch , Sat, 10 Apr 2010 17:33:54
      • Agree -- like a squashed VW or off kilter Fiat 500, Pete Saab 9-7 9-3, Sat, 10 Apr 2010 12:28:42
  • sounded good until, DE , Fri, 9 Apr 2010 15:40:42
  • If going retro..., FauxRealism, Fri, 9 Apr 2010 10:10:17
    • How many retro cars can be sold - "me too"?, Bill Homer , Sat, 10 Apr 2010 12:18:14
      • "me too" for sure, DE , Mon, 12 Apr 2010 11:57:18
      • A lot, No Snaab, Sat, 10 Apr 2010 16:42:27 <-- Viewing This Message
        • Fine, then make a retro of a "popular" car, Bill Homer , Sun, 11 Apr 2010 09:39:38
          • Re: Fine, then make a retro of a "popular" car, No Snaab, Sun, 11 Apr 2010 13:50:09
            • That should have been there already, Scaniac, Sun, 11 Apr 2010 18:42:55
              • BMWs with hatches and turbos, No Snaab, Mon, 12 Apr 2010 07:29:08
                • Here's the car that started the retro thing, Bill Homer , Mon, 12 Apr 2010 09:00:36
    • Retro cars sometime remind us...., Mark from Toronto, Sat, 10 Apr 2010 11:02:06
    • Re: If going retro..., JimBlake , Fri, 9 Apr 2010 11:07:58
      • Re: If going retro..., No Snaab, Fri, 9 Apr 2010 11:52:42
        • afaik, that's the new 93., James, Fri, 9 Apr 2010 16:27:29
          • Re: afaik, that's the new 93., JimBlake , Sat, 10 Apr 2010 10:45:22
        • Especially if they throw the 2.3T with 300 Hp in it!, Boomer, Fri, 9 Apr 2010 13:54:35
        • Re: If going retro..., JimBlake , Fri, 9 Apr 2010 13:41:40
          • Jettas, No Snaab, Fri, 9 Apr 2010 17:40:27
  • Kaliningrad plans (The Local), JohnA , Fri, 9 Apr 2010 07:20:23
    • Re: Kaliningrad plans (Jan-Ake Jonsson), JohnA , Fri, 16 Apr 2010 07:54:35
    • they must be high to come to this idea (n/m), Siegfried, Sat, 10 Apr 2010 11:47:16
      • Edmunds' comment, JohnA , Thu, 15 Apr 2010 09:44:34

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