The banner above is an advertisment - if it asks you to download software, please ignore.
Site News -
7/1: Members: Log In to See Fewer Ads! |
5/28: SAAB Evolutions/TSN T-Shirts $14
[General |
Members |
C900 |
9000 |
NG900 & OG93 |
93 |
95 |
NG95 |
99 |
Sonett |
Vintage Models |
Clubs |
Other Cars |
FAQs |
Gifts |
Member Photo Galleries |
Member Directory |
Classifieds |
Manuals |
*Buddy Registry |
*Mileage Registry |
Polls |
What's New |
Raffle |
Photo of the Month |
Sponsors]
[Main General Bulletin Board | BBFAQ |
Prev by Date | Next by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Not necessarily
Posted by No Snaab (more from No Snaab) on Mon, 14 May 2012 17:33:18
In Reply to: It's Over, Folks, EGD [Profile/Gallery]
, Mon, 14 May 2012 08:52:08
Members do not see ads below this line. - Help Keep This Site Online - Signup
What Saab needs is to build cars that are so compelling people will stand in line to pay full list price for them. The latest 9-3, as an example, is a perfectly nice car with many virtues, but image-wise it's a 3 series/A4 wannabe. People don't stand in line to buy wannabes. Two good examples of how they should be thinking are the Mini Cooper and the Jeep Wrangler--these cars have phenomenal resale value and never languish on dealer lots. So what is it people like so much about these cars? Certainly the nostalgia thing is part of it but I think the real appeal is that there's just plain nothing else like them, they are TOTALLY UNIQUE. Think back to the car Saab built that has that kind of DNA--the C900. It's been nearly twenty years since they built one and they still resonate with people. And Saab is the only company in the world that can capitalize on that. Saab has been building perfectly nice cars for the last twenty years, but these days perfectly nice cars are a dime a dozen. What they need is perfectly unique cars that you can't buy anywhere else.
posted by 68.40.170...
Posts in this Thread:
- Dear Mr. President,, JohnA , Mon, 14 May 2012 05:01:31
- It's Over, Folks, EGD , Mon, 14 May 2012 08:52:08
- Why would Obama get involved?, Bruce, Mon, 14 May 2012 08:28:14
- it is no longer about cutting-edge technology" but of w, JohnA , Mon, 14 May 2012 07:12:15
- Obama didn't save the American icon, Pontiac either., Norm95, Mon, 14 May 2012 06:17:15
Members do not see ads below this line. - Help Keep This Site Online - Signup
Post a Followup
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
StateOfNine.com
|
SaabClub.com
|
Jak Stoll Performance
|
M Car Covers
|
Ad Available
|
Random Saabnet.com Member Gallery Photos (Click Image)
This is a moderated bulletin board - Posting is a privilege, not a right.
Unsolicited commercial postings are not allowed (no spam). Please, no For Sale or Wanted postings, SERIOUSLY.
Classifieds are to be listed in The Saab Network Classifieds pages.
This is a problem solving forum for over 250,000 Saab owners, so expect to see
problems discussed here even though our cars are generally very reliable. This is not an anything goes
type of forum. Saabnet.com has been a moderated forum since 1988. For usage guidelines, see the
Saabnet.com Mission and Purpose Page. Please remember that you are
not anonymous. Site Contact | Site Donations | Other Sites by SP -
Poverty2Prosperity.org | Run Club Menlo Park | ScreenBot
Site Members do not see red text instructions, bottom of the page anchor ads, or box ads.
Click here to see all
the Site Membership Benefits!