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GM has well-documented limitations but it was GM and only GM that kept the SAAB brand alive way past the sell-by date. SAAB would not have had the capital to make the necessary changes to the model lineup required to be competitive.
Without GM, SAAB would've been dead a long time ago. Competent managers at another company would've killed it sooner because the product was not viable in the marketplace and no amount of tinkering with an ad campaign ('Born from Jets?' A joke...) would've saved it.
The cost basis in Trollhatten is and was unsustainable. And there's tremendous overcapacity in the European car market. Period. GM simply recognized that the brand was too weak to be saved way too late.
->Posting last edited on Wed, 9 Jan 2013 12:49:50.
Posts in this Thread:
- GM’s New Ad Campaign:, JustinHiFi
, Wed, 9 Jan 2013 04:44:17- GM bought Saab...., Noel, Wed, 9 Jan 2013 10:50:26
- On limited imagination (Re: GM bought Saab....), Dan-O, Thu, 10 Jan 2013 05:10:32
- Re: GM bought Saab...., EGD
, Wed, 9 Jan 2013 11:04:20 <-- Viewing This Message- false dichotomy, TML
, Thu, 10 Jan 2013 08:41:05 - the brand was too weak, JohnA
, Wed, 9 Jan 2013 19:29:58 - Re: GM bought Saab...., Scott Paterson
, Wed, 9 Jan 2013 17:11:06 - Re: GM bought Saab...., dtechakacheaptech, Wed, 9 Jan 2013 16:15:40
- Re: GM’s New Ad Campaign:, No Snaab, Wed, 9 Jan 2013 08:37:25
- Yeah, my blood pressure shot up when I saw that, MI-Roger
, Wed, 9 Jan 2013 08:23:05 - GM’s New Ad Campaign:, larry, Wed, 9 Jan 2013 07:51:33
- Re: GM’s New Ad Campaign: "Find New Roads", RobsSaab, Wed, 9 Jan 2013 04:58:01
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